Project 2 : Shopping List
February 13, 2014
The urban transition has been in effect for decades. People moving away from rural areas and into cities is a long term trend. However, it has clearly speeded up in recent years, and the growth in cities has reached unprecedented levels, especially in emerging markets. It is estimated that approximately 77% of Generation Y plan on living in Urban cities. Many are moving to the city in hopes of economic opportunity, to stay connected, convenience, and independence from a car.Fashion is a crucial part of life in the city. Fashion in the city is entangled in the worlds of finance, media, and technology. “The global shift towards urban living is shaping consumer markets and demand.”(http://blog.euromonitor.com/2012/11/10-global-macro-trends-for-the-next-five-years.html)
Trends will consists of a continuation of stylish and versatile activewear. The activewear will evolve, as there are technical advances in fabric. Materials such as leather, neoprene, jersey, nylon and mixed media are key.Urban city dweller and millennials tend to be more socially conscious and concerned with sustainability. Fashion trends adopted by these urban consumers will reflect these qualities.
Under a stressful living in cities, people are looking for comfortable outfits but also seeking for daily look with simple and concise design either in the silhouette or on the pattern. Besides active wear, those looks with simple geometry repeated patterns not only echo the fast pace of city life. Designers and architects will merge ideas to create sharp silhouettes. So oversize, fluid silhouette and high-tech look still hit the point and it adds the feeling of a huge mansion standing in downtown at the same time.
For colors, black and white is still the top choice to express the noisy and indifferent of noisy city. Additionally, colors like pink and blue are also welcome to add energy and vivid attitude towards the life in cities.
As more and more people more into cities, the accessories we see on people will also change. As mentioned previously, many are motivated to move to the city in hopes of economic empowerment. City people are often busy, and maintain stressful jobs. They will require accessories that keep them connected at all times. Such accessories will include Google Glasses, tablets, and smart phones.
Additional accessories will have an industrial hardware feel. They will look dangerous. The accessories will have likely be handmade and one of a kind. Urban places tend to have more variety and more local stores as opposed to rural/suburban areas, which have more big box stores like Target and JC Penny. (http://trendland.com/art-now-a-survey-of-urban-contemporary-art/)
Hair and makeup trends will have no boundaries. The city is a place where humanities and design intersect is a world. This is place where one’s style can extend beyond any boundaries, because in fact there are no boundaries regarding fashion and design. (http://www.trendtablet.com/21655-tel-aviv/) What is considered proper work environment makeup will change, and it will be replaced with more daring and untraditional makeup trends. It will not be uncommon to see someone with bleached eyebrows in the city.
Works /Photos Cited